Ziggy Marley and his clan are the stars for California-based footwear brand Uggs’ newest holiday advertising campaign, which, according to the company, is aimed at celebrating the importance and beauty of family, love, and all the ‘magic the holidays bring.’
The 51-year-old and his wife, in addition to his seven children, recently conducted a photoshoot and video for Uggs Christmas advertising campaign, which is set to the background of Ziggy Marley’s song ‘Love Is My Religion,’ the title track from his 2006 album of the same name.
Uggs has also contributed $50,000 to the URGE (Unlimited Resources Giving Enlightenment) charity, which was founded by Ziggy as well as Heart of Los Angeles. URGE is a nonprofit organization that supports needy women, children, and communities in Los Angeles, while Heart of Los Angeles, is a youth engagement program for underserved youth which provides academic, arts and athletics programs.
Ziggy, who is the oldest son of Reggae Icon, Bob Marley, is a father to children spanning ages three to 30. He said the UGG campaign served as a great opportunity for his family to get together as his elder children live elsewhere and “don’t see each other unless it’s an occasion.”