Motorola has revived its slim Razr flip phone, some 15 years after the original “game changing” device hit the market.
The new device features a 6.2in screen which folds together when closed, with another, smaller screen to display notifications on its outer shell.
The device will be sold for $1,500, starting in the US on 26 December, with other markets coming later.
Analysts told the BBC they did not expect the device to have much impact on the global smartphone sales.
“The question everyone will be asking is whether this foldable device will change Motorola fortunes, because their market share is extremely small,” said Francisco Jeronimo, an analyst with IDC. “Honestly, I don’t think it will.”
But the new Razr is, at the very least, being seen as an innovative statement piece from Motorola, which is now a unit of Chinese giant Lenovo, having being acquired – from previous owner Google – in 2014.
“In the current era of similar looking black rectangular phones with touch screens, the new Motorola Razr has the potential to bring some excitement back into the market,” said Ben Wood, from CCS Insight.
“I have little doubt that Lenovo will struggle to keep up with demand as soon as it is available to buy.”
Reports prior to the device’s launch suggested only 200,000 units would be available – but the company would not confirm this.
Motorola is describing its new Razr as an “impossible” feat of engineering, with a fold that closes flush against the other side. Samsung’s Galaxy Fold, by contrast, has a considerable gap between each screen when folded.
“With the new Razr we had to rethink how to engineer a phone,” said Glenn Schultz, the firm’s head of product development.
“Our zero-gap hinge allowed us to bring to market a device that folds completely in half. Many didn’t believe we could do it, but let me tell you, it’s fun to work on something that everyone thinks is impossible.”