She has successfully launched her own make-up range Fenty Beauty.
And to celebrate the return of one of her most popular products, the brand’s Body Lava, Rihanna covered her entire body in the glittering highlighter to showcase it to her fans.
The 31-year-old songstress shimmered in the sunlight after applying the body luminizer to her sizzling curves, which only accentuated her sensational physique.
Posing against a stone backdrop, Rihanna slipped her figure into a tiny golden sequined thigh-grazing dress which flaunted her shapely pins.
The plunging nature of Rihanna’s dress meant that her ample assets were on full display as she posed for the sultry promo shoot.
She added further inches to her statuesque frame with a pair of elegant strappy gold heels, while accessorising with a simple gold bangle.
The Umbrella hitmaker wore her raven locks in bouncy curls, while her make-up, also in keeping with the theme was covered in a metallic make-up.
Rihanna’s Fenty Beauty Body Lava has been one of the brand’s most popular products since its launch, and has been brought back by the songstress for a limited time in three different shades – a brand new option, Trophy Wife, which Rihanna wore for her photo shoot, as well as the two originals, Who Needs Clothes?! and Brown Sugar.
Trophy Wife was originally released as a powder face highlighter but the bright gold shade proved so popular it has now been transformed into a Body Lava.
‘That post-vacay glow is now yours year-round with this smooth, gel-based body luminizer that glides on and leaves skin feeling dewy to the touch,’ the brand said in a statement.
‘Get ready to bathe your skin in a gloriously high-shine finish that does to your body what highlighter does to your cheekbones.’
As part of the March 21 release, Fenty Beauty also debuted a limited edition version of its kabuki make-up brush to go along with the gel-based luminzers, describing it as the ‘ultimate companion’ to the Body Lava.
She’s proved herself a consummate fashionista as the mind behind multiple apparel lines and her own makeup brand.
And Rihanna was her also own best advertisement when promoting her lingerie line, Savage x Fenty, on Instagram earlier this year.
The Lemon songstres put on a smouldering display while showcasing a simple-yet-scintillating black bodysuit by her namesake brand.
Rihanna, whose given name is Robyn Rihanna Fenty, was the image of seduction as she kneeled on a bed while wearing a high-cut black bodysuit with the brand name emblazoned across her waistline in gold.
Instead of facing the camera head on, she turned around coyly while ruffling her long, textured locks around.
Dressing up the sultry ensemble, RiRi wore stilettos and layers of chain link bracelets. Sharp neon green claws finished things off fiercely.
In her caption the superstar promoted the brand’s monthly subscription box.
‘We bout to get real Xtra!’ she wrote, ‘Get your Xclusive #XtraVIP boX from @savageXfenty at midnight (pst) on March 1st!’
She also credited personal photographer Louis Leupold.
Savage x Fenty was an instant hit upon its May 11 2018 launch, earning over $100million in its first 40 days.
In addition to her lingerie collections, the B**** Better Have My Money songstress, who was named the CFDA’s Style Icon of the year in 2014, has lent her name to Fenty Beauty cosmetics line as well as the ready-to-wear brand Fenty x Puma.
Details about Rihanna’s latest fashion endeavor made news earlier this week, less than a month following first reports about the forthcoming luxury line in January.
The brand, Project Loud France, will mark the first time luxury conglomerate LVHM has taken on a black, female designer’s label.
And the corporation – which also owns Louis Vuitton, Celine and Christian Dior – is planning quite the investment.
LVHM has reportedly split a €60m investment in the line with Rihanna herself, according to Business Of Fashion.